PN: Tell us a little about your company, the segment of the market it serves, and what you consider to be your “core” users/customers.
Wieand: The right timing, location, and opportunity converged in March of 2010 when my husband and I took ownership of an independent print shop, OCS Printing, which had been in existence for more than 25 years. We immediately transformed the company to Allegra Marketing, Print and Mail of Marmora with the vision of being the leading value-added marketing communications provider to businesses within our southern Jersey Shore geographic area. Allegra is part of a larger franchise organization, Alliance Franchise Brands, out of Plymouth, MI. Our plan continues with maintaining the core printing and bindery services that have been offered for more than 30 years and to also invest in new technologies that present more sophisticated marketing services. Some of our expanded services have included things like strategic and targeted marketing campaigns, graphic design, digital marketing, websites, promotional products, wide-format printing services, list sourcing, and direct mail management that will allow area businesses to reach new customers they might not understand how to reach or even know exist. Our clients range from many small seasonal and non-seasonal businesses, real estate companies, non-profit organizations, large professional firms, and contractors to healthcare facilities. Changes in the marketplace and seeing the expansion of the seasonal business community at the South Jersey Shore have made more sophisticated marketing strategies a necessity for companies of all sizes. For some smaller organizations, accessing the talent and tools that they need can be cost-prohibitive. We are able to pass along numerous efficiencies in time savings and dollars by having full-service printing technologies and access to other services that reduce costs. We thank the Lord for this opportunity and pray that this will be a long term adventure!
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